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Tell the denial story without overselling it

A denial lands and almost nobody appeals it. If your audience is living that, you can point them somewhere useful in thirty seconds — here is the language that holds up, the disclosure you owe them, and a link that tells us the post came from you.

The whole thing, in one breath

Say it however you like

When your insurance denies a medication or a procedure, you have the right to appeal — and almost nobody does, because the appeal is written in a language most people do not speak. Cove Health pairs you with a licensed physician who reads your records, decides whether the case has merit, and writes the appeal letter for you. $100 for one case, or $29.99 a month if you want it ongoing.

Please carry this with any version you record: Cove Health, Inc. provides non-legal patient advocacy services and does not provide legal advice or representation. Submission of records does not guarantee a particular outcome.

Talking points

Lift these as written

What Cove Health does

SayYou upload your denial letter and your records. A licensed physician reads the case, and if it has merit they write the appeal — citing the guidelines and your own clinical history — and send it to whoever decides.

NotThey get your denial overturned.

The plan decides, not us. Saying otherwise is an outcome promise, and under the FTC's Endorsement Guides your claim counts as ours.

Who writes the letter

SayA licensed physician writes it and signs it. It is not a template you fill in, and it is not a chatbot.

NotAn AI writes your appeal for you.

Software organises the guidelines and prior decisions; a physician reviews the case and writes the letter. Getting this backwards misdescribes the product.

What it costs

Say$100 for a single case, or $29.99 a month for ongoing advocacy. Month to month, cancel any time.

NotIt basically pays for itself.

That is a financial claim about an outcome nobody can predict. Quote the price and stop there.

The honest part

SayIf a physician reviews the case and does not think it has merit, they tell you that instead of taking it forward.

NotThey take every case.

They do not, and saying they do sets up the exact disappointment that turns a good video into a complaint.

Deadlines

SayAppeal windows are short and they start on the date printed on the denial letter — commonly 180 days on employer and marketplace plans, and shorter on some. Check your own letter, it is the authority.

NotYou only have 30 days, so hurry.

Real deadlines are worth stating; invented ones are deceptive urgency. Point people at their own letter rather than at a countdown.

The number worth quoting

SayOf 86 million denied in-network claims in 2023, patients appealed 376,508 — under 1%. Almost nobody appeals.

NotMost appeals succeed.

The first figure is public and sourced to KFF, so put the source on screen. The second has no source we can stand behind, so it does not get said.

What Cove Health is not

SayCove Health is a patient advocacy service, not a law firm, and nothing in the video is legal or medical advice.

NotExplaining what a specific viewer should do about their own claim or their own condition.

General information is fine. Directing one person's care or claim is not, whoever is speaking.

Disclosure — not optional

16 C.F.R. part 255

If Cove Health pays you, gives you the service, or pays you per sign-up, the FTC treats what you say as our advertising and requires you to disclose the connection. Doing it properly protects you first and us second.

  1. Disclose in the video, not only in the caption. If Cove Health pays you, gifts you the service, or pays you per sign-up, that connection has to be disclosed where people actually see it: on screen, in the video, long enough to read. A line buried under “more” or three hashtags deep does not count.
  2. Say it out loud too. Sound-off viewing is the norm, so the disclosure goes on screen — but plenty of people watch with sound on and never read the overlay. Saying “Cove Health is paying me to talk about this” at the top costs two seconds and settles it.
  3. The platform toggle is required, and not enough. Use TikTok's Branded Content toggle, Instagram's paid-partnership label and Meta's branded-content tag where they apply. They are necessary, and the FTC has been explicit that they do not on their own satisfy the disclosure requirement. Use both.
  4. Only describe experience you actually had. If you have not put a denial through Cove Health yourself, do not narrate it as though you have. Describe what the service does instead — that is what the talking points above are written for.
  5. Never state a result. No outcome, no timeline to approval, no success rate — not yours, not a friend's, not a made-up one. This is the single line that turns an endorsement into a problem for you as well as for us.
Wording that works

On screen, from the first second: Paid partnership with Cove Health. Spoken, in your own voice: Cove Health is paying me to talk about this.

Not being paid? Then say that instead — Nobody paid me for this — and keep every other rule on this page.

Source — Federal Trade Commission, The FTC’s Endorsement Guides: What People Are Asking.

Assets you can put on screen

Sample data only
Cove Health patient portal showing a case status timeline and the documents attached to the case
Case status
Cove Health new-case form asking for the type of issue, a description and the denial date
Opening a case

Every screenshot here is captured against fabricated sample data — no real case, letter or patient information appears in any of them, and none may ever appear in yours. Do not film a real denial letter, a real name, a member number or a date of birth, your own included. The full kit, including colour values and the rules for using the mark, is on the press page.

Working together

Want a physician to fact-check a script before you post, or to answer a question on camera? Send the draft and the date you are posting. We would rather read it early than issue a correction later.

Email us — info@covehealth.netTell us your platform, your handle and roughly who watches you.